Finishline Creative works to provide our clients with best talent to ensure that the team working on each assignment is the right team. That often means a mix of talented people both from within our office walls and outside as well. We reach out to our proven network of specialists to ensure that every project has the correct group of people to produce the best results on every project.
We define what a brand needs to be and say: overall, and to specific target audiences. We research as needed to specify/validate strategic and creative objectives.
We ensure that all elements in a brand reflect a consistent heritage, strategy and voice. We evolve brands in relevant ways, whether subtle or dramatic, to make sure the brand is honest and believable. We help clients project a consistent, seamless brand across all media to all audiences.
Packaging has the unique challenge of effectively delivering the brand promise, attracting attention, promoting consumer benefits, and ultimately creating a sale. At Finishline Creative we understand the importance of these elements as well as the role packaging plays in building brand equity and customer loyalty.
Finishline Creative comes up with big ideas that work in different media. Consideration for budget limitations and unexpected options are always part of the process. We integrate print, broadcast, direct mail, guerilla marketing, and oversee online vehicles and campaigns.
We leverage the online world as if it’s a brand’s most powerful tool (and often it is). We strategize then create graphic design for the web and oversee its production.
Finishline Creative designs and writes brochures, sales materials, annual reports, press kits, white papers, newsletters, promotions, books, magazines, announcements, corporate gifts and other unique creations so they come from the same voice.
We create concise, content-rich visual metaphors that work to help make a brand instantly like-able and memorable.
We choose suppliers and supervise the creation of our physical materials to the smallest detail. We always seek ways to distinguish the work through selection of unique materials and methods while maintaining tight control of budgets, timing, and quality.