Real Russian Vodka is the first product for startup Premiere Distilleries in Chicago, IL. The owners of the company were born in Russia and came to the US in the late 70's. It's been a life long dream to build their own distillery and produce a vodka based on a family recipe from 1905. They came to us with a very open mind but a specific idea for their Signature product. They wanted something that looked super premium, had that old world feel and stood out in the sea of Vodka already on the shelves. Read More
VersaFlexx fitness, a leader in complete fitness, rehabilitation and sport specific training has hired Finishline Creative Group to Create the retail packaging for their new line of VersaPro sports specific training systems. We're extremely excited to be working with them and look forward to a long and fruitful partnership! Read More
Building a global brand requires more than just launching a web site that's accessible from almost anywhere in the world.
From language missteps to misunderstanding cultural norms, veteran branding expert Barbara E. Kahn has seen it all when it comes to the missteps of launching a brand across borders. Here, she shares six tips to help entrepreneurs avoid the pitfalls.
Read more: http://www.entrepreneur.com/article/226554#ixzz2SiF6JRZh Read More
Skype and coffee are my two basic tools when I’m on the job of talking to startups who ask me to look over their product or site and give a practical honest critique of it. I’m a startup guy and I love helping out as much as possible so handing out tid-bits of advice on direction or usability can be alot of fun. After doing quite a few of these I realise that many of the startups don’t have designers and are winging it themselves. This in mind I thought that I would volunteer some ‘cliff notes’ of design advice when putting together the identity and structuring your website or even app.
To this end here are 8 things to avoid when starting down the road of putting the website together or starting into the iterative process of your MVP. Obviously this is all dependant on your product but there are some universal design constants more startups can aim to avoid. On average a startup team constitution is made up of the lead developer and the Marketing/business guy. I will assume for the purposes of this article that either two will have some understanding of Photoshop / Illustrator / Fireworks or another design program they feel comfortable with.
Bringing everything together in a nice bow-tie, I would say that the keys to tackling the mountain of doing design without the a dedicated designer is keep it simple for yourself and for implementation. Know who you are talking to and design for them. As much as possible be inclusionary and test assumptions whether that be the main concept to the feature set, the user is part of the design team. Plan and set out your decisions well from colour choices to things you definitely don’t want but record them and put them on the wall so they aren’t forgotten. If you can achieve just a few of these goals this will help you make the first-steps to a comfortable personal experience for your users and maybe begin the journey as a design culture startup. The next stage will be to find and bring a designer in to pull all the ground work you started together. Good luck with it. Read More
If your target customers are men, understanding the purchasing behavior of your male audience is critical when it comes to marketing your products or services. But it isn't always easy.
There are a number of misconceptions regarding how and why different types of men shop, and what they're shopping for. For instance, many people believe that men don't search for bargains, which isn't completely true. After looking at statistics from a variety of sources, men do look for bargains -- they simply have a different approach than women. Read More
Before you begin to create new boards on Pinterest, it's smart to consider what types of boards would serve you best given your overall Pinterest marketing goals. We'll explore eight ideas to consider when building your business boards. Read More
Last year Ryan Klarner, a member of his Illinois high school swim team, posted a plea on Taco Bell's Facebook page. Employing a loose interpretation of English grammar, the 15-year-old asked: "Is there any way you guys could make me a customized speedo that says think outside the buns on the back of it?" Thirteen days later, Taco Bell posted a reply: "What size do you wear? And what's your address?" Read More
Looks may not be everything, but an ineffective product or package can have a negative impact on the success of your company. Read More
The name of the game for entrepreneurs is to change the way businesses keep score. It's all about breaking down the barriers between work and play and value-boosting activities. That is a central belief for many entrepreneurs. Quite simply, the more impact you create, the more profits you'll generate. The more joy and happiness you create, the more profits you'll have. Read More
Sometimes business owners can learn a thing or two about social media management from sports stars and celebrities. Read More
Rock stars and fans. They go together like peanut butter and jelly. Batman and Robin. Lindsay Lohan and house arrest... Well, you get the idea. Read More
Tapping the vast audience of the social Web is a low-cost way to catapult a small-business brand onto the global arena. Building your brand using social media allows you to develop new (and strengthen existing) relationships, which often leads to everything from brand awareness, loyalty and word-of-mouth marketing. Read More
Anchorman's Brian Fantana may have been off the mark with his Sex Panther cologne, but his head was in the right place. Every brand could use a simple lesson in setting itself apart. (Just not with panthers.) Read More
Entrepreneurs are hustlers. We wear many hats. We're like the chameleons of the business world, adapting to whatever we need to be at any given moment in time. It is no wonder so many of us struggle when our ventures gain critical mass and it comes time to focus our brand. Read More
Being a brand is what separates you from your competitors and creates a much stronger connection with your customers.
There's a major distinction between advancing your marketing efforts and actually transforming yourself into a brand. If you want to be a brand -- which should be your ultimate goal -- you need to understand the difference between what your customers "need" and what they "want." Read More
Brands are organic -- they grow and change over time. Without a regular review, they can become stale. To give your brand a good dusting off this season, consider the following: Read More
Your story is always about the people who use the thing you sell, not about the thing itself. In other words, cast your customer as the hero, rather than you or your product. Tell that bigger story relentlessly and unwaveringly. Read More
GroupM, the world’s largest ad buyer, has come out with its annual opus on the state of digital media, “Interaction 2013.” The 67-page report comes complete with dozens of charts and a stemwinding state-of-the-digital-world essay by chief digital officer Rob Norman. The report makes one thing is very clear: The global media environment is not only changing fast but also changing in interesting ways. What else to make of the incredibly high amount of online video consumed by Turks? Read More