2015 marks the 40th Anniversary of Forever New's original granular fabric care wash. In the past 40 years the company has grown from one product to a full line of high end laundry products. Last year they hired Finishline Creative Group to help them create an overall branded look and work on extending their core line of products. After months of work we have helped to come up with a branded look for the entire line that, while updated, still holds true to the 40 years of quality and heritage of the brand.
Founded in 1973 in Bloomington Minnesota, this small family owned business was first “blended” and developed in a small kitchen and grew to become a registered trademark- Forever New International – by 1975.