Finishline welcomes Forever New as it's newest addition.

We're happy to announce a brand new partnership with Forever New, a family owned garment care company located in South Dakota. 

We'll be working with Forever New to launch several new products to their ever expanding line in 2014 as well as helping them bring brand consistency to their line of products and work to expand their reach via social media, strategic marketing and branding. 

Founded in 1973 in Bloomington Minnesota, this small family owned business was first “blended” and developed in a small kitchen and grew to become a registered trademark- Forever New International - by 1975.  As growth continued, Forever New was solicited by the Governor of South Dakota and became a South Dakota resident in 1989 and has remained a staple in the Sioux Falls community since moving into its current location on North 4th Avenue. Over the years multiple repeat customers and continued growth has allowed Forever New International to become the #1 provider of fine fabric care wash.