Why do we choose one brand over another? Brand loyalty is not a mental act, but an emotional one, and brand loyal customers have an emotional relationship with the brands they're faithful to. And like Woody Allen explained in Annie Hall, "A relationship, I think, is like a shark. It has to constantly move forward or it dies."
The challenge for many brands is how to spark that emotional relationship and then keep it going. How does a brand get that first date and turn it into a long, happy marriage? Here are eight steps to creating a successful brand-consumer relationship online.